Ablaze Analytics & Collective is your fractional data team—built by founders, for founders. We specialize in mining financial APIs through a proprietary app created by our founder, who previously led enterprise sales at Intuit and Wolters Kluwer (CCH). Our platform uncovers the “hidden” data that drives smarter advisory services—once the secret of Big Four firms, now accessible to businesses of all sizes. Join us at our upcoming community events in Calgary or Edmonton and discover what your data can really do!
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EMBEDDED ANALYTICS
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TESTIMONIALS
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“Before Ablaze, we were drowning in siloed financial data. Jessica and her team built a dashboard that didn’t just show our KPIs — it told us a story. We now have visibility into which clients are scaling fastest, which service lines are most profitable, and which staff members are driving the most impact. It's been a game-changer for planning and growth.”
Avery Thomas, Partner at Beacon & Ledger LLP (Toronto, ON)
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"I have no idea what atomic computing means, but what I can say is holy moly this app is insane. The data that Jess got for our firm blew our minds. Being from New Zealand, we know we’re a pretty progressive firm when it comes to tech. We’re stoked to see if we can use this app with other firms around the world."
David Williams, Brown & Associates
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"Thanks to these reports, we successfully sold our practice. Our investors were super impressed with how well we knew how to data mine our cloud accounting clients (which we didnt realize mostly the national firms could afford). Their comprehensive and detailed reports gave potential buyers the confidence they needed to invest in our firm. Thank you Jess and team."
Jason King, Founder at SMP LLP
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“The custom reports have been a game-changer for upskilling our team. We now have clear data-driven strategies that have enhanced our training programs and overall productivity. We were clueless to how many of our clients were using QBO and Xero and what kind of data we could get from those clients. We realized we were trying to get out of payroll services until Ablaze showed us how many of our clients were using payroll vendors. We now offer a payroll and time tracking partnership and its been a valuable profit centre we never thought of."
Lindsey Beumer, CPA, Ignite Consulting Group
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"We've gained insights that helped us make strategic decisions for our firm's growth. Their analytics allowed us to attract better talent and hire an audit consultant that used the Ablaze app for detailed audit logs."
Keith Finley, CFO, Miller Accounting Services
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"The Ablaze App custom reports transformed our hiring process by providing deep insights into the behaviours of our clients on QBO. We had no idea how many of our clients were using reporting apps without us, like Fathom and Spotlight. With their data-driven approach, we've been able to hire top talent and improve team performance significantly because we are catering to the needs of our clients that wanted better reporting but we (as a firm) didn't know."
Laurie Payton, CPA, Parter at Accelerate LLP
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“We specialize in exits, and Ablaze is the first analytics tool we’ve found that blends valuation insights with real-time performance data. One client’s dashboard even helped us justify a 20% bump in their sale price.”
Jonah Clarke, Managing Director at Clarke & Rowe Advisory
